"The New P.E. & Sports Dimension"
September 2003

The column that opens your day by opening your mind

 

The articles of our authors are indexed in

"4 STEPS TO SUCCESS"
Evaluation of Coaches of Non-Revenue Producing Sports

By

Dr. Benjamin D. Goss , Ed.D. Clemson University
Dr. Colby Jubenville, Ph.D. Middle Tennessee State University
Dr. John Ferguson, DA, Eastern Kentucky University
Dr. Charles J. Bowers, Ph.D. Winthrop University
U.S.A.


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Why Evaluate?

The routine analysis of coaching behaviors is a process that has steadily gained favor in the arena of athletics. Since the first observational data were reported in the 1970's, the process of systematically observing and coding coaching behavior has evolved into the development of several specifically designed systems (Darst,Zakrajsek, & Mancini, 1989).

Many coaching behaviors of more visible or "revenue producing" sports are more familiar to most athletic supervisors for several reasons. First, the vast public popularity of these "revenue" sports provides the supervisor with a greater familiarity with many of the sports processes. Second, many athletic supervisors have been promoted to their current posts from coaching positions within these highly visible sports, providing a great deal of inherent comfort and familiarity with these sports' processes. Unfortunately, very few athletic supervisors are familiar with the general, everyday processes of "non-revenue producing" sports, and even fewer are remotely aware of the delicate performance and teaching processes pertaining to the sports.

With the ever-increasing scrutiny on the profession of coaching from inside and outside athletics, as well as the logical need for financial efficiency within collegiate athletic departments, a thorough yet equitable source of evaluation is needed for coaches of non-revenue producing sports (henceforth referred to as "minor sports"). This document presents a four-part plan that attempts to address as many elements of the coaching evaluation process as possible for minor sport coaches, as well as an examination of evaluative techniques common in the area of teacher education.

Because of the diverse nature of each of the parts, it is the recommendation of the authors that, when arriving at his/her ultimate decision, the sport supervisor give equal consideration and weight to each of the categories unless a grievous error or radical shortcoming exists within one or more of the parts.

STEP 1: Coaches Interaction With Game Parties

In the field of coaching, one must interact with numerous groups both on and off the field. Measuring the quality and quantity of interactions between coaches and other participants in athletic contests would be a most helpful measurement in determining the overall effectiveness of coaches (Lombardo, 1989).

The instrument recommended to measure the interaction between coaches and other sport participants is the Lombardo Coaching Behavior Analysis System (LOCOBAS). Its purpose is to describe and record the interaction between the coach and athletes, officials, assistant coaches, and others within the context of sport while focusing on the variables of the quantity and quality on interaction (Lombardo, 1989).

Both verbal and nonverbal behaviors are measured by LOCOBAS. Specifically, these behaviors are categorized as positive verbal, positive nonverbal, neutral verbal., neutral nonverbal, negative verbal, and negative nonverbal. Also recorded are on-task behaviors in which the coach is involved in tasks related to the game with no interaction occurring and off-task behavior (Lombardo, 1989).

Each of these behavioral categories (except for on-task and off-task) is further coded according to one of the five sources of their interaction: one individual, multiple players on the coach's team, assistants on the coach's team, game officials, and others, including fans, opposing players and coaches, etc. (Lombardo, 1989).

Step II: Evaluation of Practice Sessions

In continuity with the old adage that "perfect practice makes perfect," a coach's practice sessions could be considered the most critical element of his/her job. Proper informative statements to athletes regarding skills and strategies are crucial in a successful practice. Measuring the types of behavior exhibited by a coach and supervisor determine how effectively this valuable and critical athletic time is used (Lacy & Darst, 1989).

The instrument recommended for evaluation of a coach's practice sessions is the Arizona State University Observation Instrument (ASUOI), a refined observational tool designed to provide more insight into behaviors exhibited by coaches during practice sessions. These behaviors are defined by fourteen different codes:


1. Use of first name
2. Preinstruction
3. Concurrent instruction
4. Postinstruction
5. Questioning
6. Physical assistance
7. Positive modeling

8. Negative modeling
9. Hustle
10. Praise
11. Scold
12. Management
13. Uncodable
14. Silence


Step III: Administrative / Miscellaneous Factor Assessment

Many critical elements of the coaching process cannot be sufficiently measured, if at all, by any standard coaching evaluation instrument. Other important behaviors and processes occur away from the field of play. The critical nature of these processes should not go unrecorded or unevaluated by the sport supervisor. These processes could include such items as NCAA regulation compliance, conference regulation compliance, university regulation and employee policy compliance, academic eligibility records of student-athletes, recruiting processes, and "off-the-field" contributions to the overall well being of the department, university, and/or sport.

One method for assessment of atypical coaching elements is the use of one or more of several high-inference techniques. These techniques are extremely useful, but they must also be placed in perspective by the supervisor and subordinate because of their highly subjective nature, specific uses, strengths, and weaknesses (Treanor, 1996). They are, however, very effective evaluation tools and their use in evaluating administrative or miscellaneous coaching processes is highly recommended. In many evaluative situations, use of high-inference techniques should be incorporated into the evaluation as a measure of "off-the-field" and/or administrative elements involved in the coaching process. High inference techniques would include the following:

Intuitive Assessment
Many supervisors rely on their instincts to evaluate subordinates. The benefits of this evaluation system are that it is quick, easy to use, requires no previous training, and does not use any specific tools or instruments. It is also useful when attempting to obtain a "global" sense of the coach's drills, teaching techniques, strengths, and weaknesses (Treanor, 1996).

"Eyeballing"
This is simply a period of time when the supervisor evaluates the subordinate without recording anything; instead, he or she simply makes mental notes on things such as safety, discipline, and overall effectiveness. Like intuitive assessment, it is a quick and easy method of assessment (Treanor, 1996).

Anecdotal Notes
Keeping anecdotal notes, or highlighting those coaching behaviors the supervisor thinks are important, is an excellent method for tracking major or minor occurrences. Several sessions on anecdotal note taking can be combined to form a composite picture of the coach's ability (Treanor, 1996).

Checklists
In order to determine whether a coach exhibits certain behaviors or performs certain tasks, a simple checklist can be used as an evaluative instrument. Perhaps the greatest benefit of checklists is that they can help the supervisor monitor aspects of coaching which may be difficult to measure, such as motivation and enthusiasm, player control and management, and a coach's rapport and relationship with players (Treanor, 1996).

Rating Scales
Rating scales primarily involve the assessment of more technical aspects of coaching Behaviors. These aspects can include items such as instructional competency, or the knowledge of subject matter and planning/preparation; professional attributes, or motivation toward coaching and rapport with players; and personal attributes, such as maturity, promptness, appearance, and communication skills (Treanor, 1996).

 
STEP IV: Opinions of Athletes

One element of coaching that is often suggested to be the most important in affecting the nature of participation in sport is the coach's supervision of athletes. Quite obviously, athletes are the individuals most affected by a coach. Quite obviously, too, is the fact that their perception of the coach is a great determinant on the end performance results. Therefore, the athletes' perception of their coach should be an integral part of any overall coaching evaluation process (Rushall & Wiznuk, 1985).

The instrument recommended for evaluation of the opinion of athletes on their coach is the Coach Evaluation Questionnaire (CEQ). This 36-item questionnaire is composed of statements indicating the desirable characteristics of a coach that are valid and can be measured reliably (Rushall & Wiznuk, 1985). The total score , derived on the basis of the degree of the athlete's "agreement" response to an item, is a measure of how a coach is actually perceived in comparison to coaching "ideals." Since it is focused on positive characteristics, the CEQ positively motivates the coach to attain more of the desired characteristics (Rushall & Wiznuk,1985).

Trends From Teacher Education

The field of teacher education has sought to find effective ways of evaluating and improving the performance of teachers in the classroom and the gymnasium. In recent years it has been found that teachers can improve their teaching, sometimes very quickly, when they have specific goals to reach, when their teaching is observed, and when they receive regular feedback based on those observations (Siedentop, 1986). Similar literature with similar results exists in a number of areas, including counselor education and the field of coaching and athletics. The majority of these advances have occurred through the wider use of systematic observation instruments (Darst, Zakrajsek, & Mancini, 1989).

Systematic observation has been the basis for teaching research and should be the cornerstone on which teaching skills are honed. It is rather easy to do and requires only some basic understandings and practice. Some of the techniques include event recording, duration recording, interval recording, time sampling, and self-recording. Anyor all of these methods are easily adaptable to the evaluation of coaches within the athletic arena. Since the methods have been used extensively, their reliability is well documented. They are relatively easy to use and often require nothing more sophisticated than a tape recorder or a stopwatch. It is essential that the performancecategories be well defined, as this adds to the reliability of the instrument selected (Siedentop, 2000).

Event Recording
One of the most useful methods of collecting data. Any action or reaction of ateacher, coach, student, or athlete that can be defined can be measured by countingthe number of times it occurs. Aspects of interaction can also be measured withthis method. Event recording can be done continuously and the data converted to arate per minute. Sampling could also be in short intervals, which are spaced throughoutthe teaching episode or athletic practice session (Hall, 1971).

Duration Recording
Duration recording uses time as the measurement criteria and the raw data is expressed in minutes and seconds. The data is converted to a percentage by merely dividing the total time of a session into the time derived from duration recording. The result is expressed as a percentage of total time spent in a particular activity. Duration recording can be done with short samples, just as with event recording. This method works nicely for any behavior in which the length of time spent in the behavior provides the best estimate of the importance of the behavior. This instrument is also quite useful in the area of sport education (Siedentop, 2000).

Interval Recording
The behavior is observed for short time periods and the behavior which best describes that time period is determined. An observer might use 20 secondintervals. In the first 20 seconds, the teacher or coach is observed. In the second20-second interval, the data is recorded. Intervals should not be longer than 20 seconds and may be as small as 6 seconds. The data is expressed as a percentage of intervals in which each behavior occurs. This technique can also be used to estimate time involvements, since all measurements are in minutes and seconds.A pre-recorded audiotape is useful to signal the beginning and end of an "observe"or "record" segment. It is suggested that no more than three individuals be observed by one observer during a segment (Rink, 2002).

Time Sampling
A technique used to gather periodic data on individuals or members of a group. This method has also been referred to as Placheck recording (Planned Activity Check) (Siedentop, 2000). The observer scans the individual, or individuals,and records the information for the behavior of interest. Scanning should not take more than 10 seconds and the intervals should be spaced throughout the entire class or athletic practice session. Behaviors such as effort, participation, and productivitymay be areas of interest when supervisors evaluate coaches or teachers and the performance of their athletes or students. When looking at the behaviors of a groupwhich is being coached or taught by a specific individual, percentages can be derivedfrom the raw data. The size of the entire group can be divided into the appropriate figure to determine this information. Twelve time samples during a one hour practice / teaching episode will take just 2:00 of observation time, thus allowing the observer or supervisor time to complete other observations.

Self-Recording
Teachers and coaches can self-record certain behaviors which are important to them without detracting from their work. This information can serve as documentation for their immediate supervisors, as well as improve their respective skills. Small tape recorders can be used to record verbal behaviors. The tape can be listened to and analyzed for important variables such as skill feedback or coaching strategies. Stop watches or chronographs can be used to keep track of how time is spent during a practice session or class period. Wrist counters are also quite useful when self-recording. Instruction time, management time, and time spent on offense or defense can yield valuable information for the educator / coach. Video taping and the use of a wireless microphone can be extremely useful when seeking to self-evaluate or provide further information for education / sport education supervisors (Siedentop, 2000). Athletic coaches have used videotaping or filming as an evaluative tool for their respective teams for years. Coaches and teachers who sincerely want to improve their abilities can benefit greatly from videotapes of their classes and practice sessions. Sport education supervisors may want to regularly collect game performances for use in their objective assessment of coaches.


Parting Thoughts


The evaluative similarities which exist between the coaching and teaching professions is quite evident. Both entities are concerned with progress and improvement within their respective disciplines. Evaluation and assessment of those coaching in the non-revenue sports should be regarded as just as important to the total athletic program as the "major", revenue producing sports and their coaching staffs. A supervisor's objective evaluation of his / her non-revenue coaching personnel is extremely important and will further enhance the overall sports program within respective athletic departments. "If you're not assessing, you're not coaching!"

References

Darst, P.W., Zakrajsek, D.B., & Mancini, V.H. (1989). Analyzing physical education and sport instruction(2nd ed.) Champaign, IL: Human Kinetics Books.

Hall, V. (1971). The measurement of behavior. Lawrence, KS: H & H Enterprises.

Lacy A.C., & Darst, P.W. (1989). The Arizona State University observation instrument (ASUOI). In P.W. Darst, D.B. Zakrajsek, & V.H. Mancini (Eds.), Analyzing physical education and sport instruction (pp. 369-377). Champaign, IL: Human Kinetics Books.

Lombardo, B.J. (1989). The Lombardo coaching behavior analysis system. In P.W. Darst, D.B. Zakrajsek, & V.H. Mancini (Eds.), Analyzing physical education and sport instruction (pp. 353-359). Champaign, IL: Human Kinetics Books

Rink, Judith. (2002). Observation Techniques and Tools. Vicki Malinee & Carlotta Seely (Eds.). Teaching Physical Education For Learning (pp. 342-343), New York, NY: McGraw-Hill, Inc.

Rushall, B.S. & Wiznuk, K. (1985). Athletes' assessment of the coach-the coach evaluation questionnaire. Canadian Journal of Applied Sport Science, 10 (3), 157-161.

Siedentop, Daryl, & Tannehill, Deborah. (2000). Traditional Methods For Assessing Teaching. Michele Sordi & Sylvia Stein Wright (Eds.), Developing Teaching Skills in Physical Education (pp. 324-328), Mountain View, CA: Mayfield Publishing Company.

Treanor, L.J. (1996). Help for the cooperating teacher: how to use high-inference techniques. Strategies, January, 5-8.

 
Start the discussion: 

1. Do you formally evaluate coaches at your respective schools / universities?

2. What evaluative instruments have you found to be effective?

3. Do you evaluate the "revenue" and "non-revenue" producing sports coaches?

4. What particular problem areas have you discovered with regard to the evaluation of coaches?

5. Is your administration supportive of your efforts involving coaching evaluations? Why or why not?



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October 2003 - Dr. Christopher Cushion will start with a new article.

 

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